In the digital age, having a website for your business is essential. But just having a website isn’t enough; you need to ensure that your website is designed with search engine optimisation (SEO) in mind. Web design plays a crucial role in SEO, and in this post, we’ll explore why.
Website Navigation & SEO
Mobile usage has surpassed desktop usage in recent years, and search engines have taken notice. Google, for example, prioritises mobile-responsive websites in its search results. A well-designed website should be optimised for mobile devices, ensuring that your site is accessible to a wider audience and improving your chances of ranking higher in search results.
Page speed is a crucial factor in SEO. Websites that load quickly tend to rank higher in search results. A well-designed website takes page speed into account, optimising images, minimising the use of large files, and utilising content delivery networks (CDNs) to ensure that pages load quickly.
URL Structure & SEO
Image Optimisation for SEO
In conclusion, web design plays a crucial role in search engine optimisation. A well-designed website that takes SEO into account can lead to higher search engine rankings, improved user experience, and ultimately, increased traffic to your site. When designing your website, it’s important to work with a web design agency that understands the importance of SEO and can create a website that’s optimised for both users and search engines.