Benefits of Email Marketing
Email marketing is a highly beneficial marketing channel that offers several advantages to businesses of all sizes. It is a cost-effective method to reach your target audience when compared to other marketing channels. With email marketing, you can send personalised messages to specific groups of people based on their demographics, interests, or behaviours, which means you can target your marketing efforts.
Email marketing campaigns typically have higher open and click-through rates than other marketing channels, leading to greater engagement with your audience. Additionally, email marketing can help boost your conversion rates by sending targeted messages to potential customers who are more likely to buy your products or services.
In addition to custom email campaigns, we also offer email automations to help our clients generate more revenue. With email automations, you can set up triggered messages to be sent to your audience based on their behaviors or actions on your website.
For example, you can set up abandoned cart emails to be sent to customers who have left items in their cart without completing their purchase. Or, you can set up a welcome series to be sent to new subscribers to introduce them to your brand and encourage them to make a purchase.
Custom Designed Email Campaigns
At Astrum, we understand the importance of a well-designed email campaign. That’s why we offer custom email designs to help our clients stand out in their audience’s inbox.
Our team of designers will work with you to create a custom email template that aligns with your brand’s aesthetic and messaging. We can also help optimise your email content to improve engagement and conversion rates.