FAQ

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Welcome to our Frequently Asked Questions (FAQ) section. Here, we have compiled a list of common questions and their answers to help you better understand our services. If you have any other questions that are not listed here, please don’t hesitate to contact us. We are always happy to assist you in any way we can. So, let’s dive in and explore the most frequently asked questions!

Website Development

If you’re looking to create a website for your business then you’ve come to the right place, we offer a variety of website solutions for businesses of all industries and sizes.

For more information about our website design & development solutions Click Here

Yes, websites are worth it for businesses and individuals looking to establish an online presence, promote their products or services, and engage with customers or followers. For more information please visit out website design and development page.

For more information on how a website could benefit your business Click Here

Yes, having a website for your business is essential in today’s digital age as it provides an online platform for your customers to learn about your brand, products or services, and interact with you.

To view some of the businesses we’ve worked with Click Here

First of all, let us start by saying congratulations! If you’re looking for solutions to create a wedding website then look no further. We can create a custom wedding page for your special day. Complete with email marketing to send invites and notifications to your wedding party. Furthermore you can also link a wishlist so your wedding party know exactly what to get your for your big day!

For more information about our website design & development solutions Click Here

You can create a dropshipping website using e-commerce platforms such as Shopify, or WooCommerce, which provide built-in dropshipping features and integrations with suppliers.

To view some of the businesses we’ve worked with Click Here

WordPress is a popular CMS that powers over 40% of all websites on the internet, offering a flexible and customizable platform for creating and managing websites, blogs, and online stores.

Shopify is an e-commerce platform that enables businesses to create and manage online stores, sell products and services, and handle payments and shipping, with built-in features for dropshipping, marketing, and analytics.

Yes, you can edit your website after it’s been published by accessing the website builder or CMS dashboard and making changes to the content, design, or functionality.

Websites need to be updated for a variety of reasons, plugins and extensions need to be updated to keep your website secure. When it comes to content, this is best kept up to date to help improve you google rankings but also for legitimacy, users might be less inclined to trust a website that hasnt been updated in a while.

It’s a good practice to update your website at least once every month. However, the frequency of updates can vary depending on the type of website, the purpose, and the amount of traffic it receives.

Google’s indexing process can take anywhere from a few hours to several weeks to update changes on a website. The time taken depends on various factors like the size of the website, frequency of updates, quality of content, and more.

You can update your website content by logging into your website’s content management system (CMS) and making changes to the pages or posts you want to update.

The cost of updating a website varies depending on the scope of changes needed. If it’s a simple update, it may not cost anything at all. However, for more significant changes or redesigns, the cost can range from a few hundred to thousands of pounds.

To find out more about our web design services Click Here

To update your website SSL certificate, you need to renew it with your SSL provider. The process may vary depending on the provider you have chosen, but most providers offer an easy-to-follow renewal process. To remove the hassle, any website hosted by Astrum comes with an SSL certificate as standard, meaning you don’t need to worry about updating ore renewing your certificate.

To find out more about SSL Certificates Click Here

Search Engine Optimisation

SEO stands for Search Engine Optimization, which involves optimizing a website to rank higher in search engine results pages (SERPs) for specific keywords and phrases.

SEO can help businesses increase visibility and attract more organic traffic to their website, leading to potential conversions and revenue.

While SEO is not a requirement for having a website, it can be beneficial for businesses looking to increase visibility and attract more organic traffic.

A website can be considered SEO-friendly if it is optimized for factors such as content quality, page load speed, mobile responsiveness, and keyword relevance.

Ways to improve website SEO include optimizing content with relevant keywords, improving page load speed, using responsive design, and building high-quality backlinks.

Google page ranking is based on a complex algorithm that takes into account hundreds of factors when determining how high a website should rank on its search engine results pages (SERPs). Some of the key factors that are used to determine page ranking include the relevance of the content, the quality of the backlinks, the authority of the website, the user experience, and the page load speed.

To find out where your website ranks on Google, you can use a variety of tools such as Google Search Console, Ahrefs, SEMrush, or Moz. These tools will show you the search engine ranking positions (SERP) for specific keywords or phrases that you are targeting.

There are several strategies that can help improve your website’s Google ranking. These include optimizing your website’s content, improving your website’s user experience, building high-quality backlinks, improving website speed and performance, using relevant and descriptive meta tags, and regularly publishing fresh and high-quality content.

There could be several reasons why your website is not ranking on Google, including poor website design, poor content quality, lack of relevant backlinks, or poor website performance. Conducting an SEO audit of your website can help identify the specific issues that may be impacting your website’s ranking.

A sudden drop in Google ranking can be caused by several factors, such as algorithm updates, technical issues, poor-quality backlinks, or a drop in website traffic. Conducting a thorough audit of your website can help identify the specific factors that may have caused the drop in ranking.

Domains & Hosting

A website domain is the unique address that is used to access a website on the internet. For example, “www.mywebsite.com” is a domain name.

A website domain is essential for a website as it provides a unique address that people can use to find and access your website on the internet. Without a domain name, your website would not be accessible to users.

You can buy a website domain from domain registrars such as GoDaddy, Namecheap, or Bluehost. These services allow you to search for and purchase domain names for your website.

Website hosting is a service that allows you to store your website files and make them accessible to users on the internet. When you purchase hosting, you are essentially renting space on a server to store your website files.

Hosting is necessary for a website as it allows you to store and make your website files accessible to users on the internet. Without hosting, your website would not be accessible to anyone.

We offer a variety of website hosting packages, these packages depend on the site and type of website that you host. For more information, get in touch with a member of our team

Design & Development

User experience (UX) refers to the overall experience a user has when interacting with a website or product, including the design, ease of use, and satisfaction with the experience.

User interaction (UI) refers to the specific ways in which users interact with a website or product, including the design, layout, and functionality.

UX (user experience) refers to the overall experience a user has when interacting with a website or product, while UI (user interface) specifically refers to the design and layout of the website or product.

Good user experience is typically characterized by a clean, intuitive design that is easy to use and meets the user’s needs. It should be accessible, visually appealing, and provide a seamless experience from start to finish.

To improve user experience, you can focus on improving the design of your website or product to make it more intuitive and user-friendly. You can also incorporate user feedback and conduct user testing to identify areas for improvement.

Good user interaction is typically characterized by a clear, intuitive design that makes it easy for users to navigate and complete tasks. It should be visually appealing and provide a seamless experience.

To improve user interaction, you can focus on improving the design and functionality of your website or product. This might include simplifying the layout, adding new features, or making it easier for users to complete tasks.

Graphic design is the process of creating visual content to communicate messages, ideas or information. This can include anything from logos and branding to marketing materials, web design, and even packaging.

As a language model, I don’t offer graphic design services. However, graphic design services typically include branding, logo design, website design, social media graphics, print design, and marketing materials.

Graphic design can help your business in several ways, such as creating a professional image, building brand recognition, and increasing sales by creating visually appealing marketing materials. Good graphic design can also help your business stand out from competitors and communicate your message effectively.

Graphic design is crucial for digital marketing because it is what catches the eye of potential customers online. Good design helps to create a positive first impression, draws attention to key messages, and makes content more engaging and memorable.

The cost of graphic design services can vary widely depending on the specific project and its requirements. We are happy to provide a detailed quote for your project based on its scope and complexity. We pride ourselves on offering fair and competitive pricing for all of our services.

Email Marketing

Email marketing is a form of digital marketing where businesses send emails to their customers or subscribers to promote products, services, or events, build brand awareness, and maintain customer relationships.

As a language model, I don’t provide email marketing solutions, but there are many email marketing services available, such as Mailchimp, Constant Contact, and Campaign Monitor, to name a few.

Email marketing can help your business by increasing brand awareness, generating leads, driving traffic to your website, and boosting sales. By sending targeted messages to your subscribers, you can build trust and loyalty with your audience and encourage them to take action.

As a language model, I don’t perform any tasks, but many email marketing services offer integrations with website builders and content management systems, such as WordPress, Shopify, and Squarespace.

Yes, email marketing can increase sales by promoting products or services directly to customers and encouraging them to make a purchase. It is also an effective way to build brand awareness and maintain customer relationships, which can lead to repeat business and customer referrals.

The frequency of your emails will depend on your audience and your goals, but it’s generally recommended to send at least one email per month. However, you should avoid sending too many emails, as this can lead to subscriber fatigue and lower engagement.

You can build your email list by offering incentives for people to sign up, such as exclusive content or discounts. You can also promote your email list on your website, social media channels, and other marketing materials.

Yes, as a digital agency that provides email marketing solutions, we can help you design and send effective email campaigns that meet your business goals and engage your audience.

Yes, email marketing can increase sales by promoting products or services directly to customers and encouraging them to make a purchase. It is also an effective way to build brand awareness and maintain customer relationships, which can lead to repeat business and customer referrals.

Email automations can save you time and effort by automating the process of sending targeted messages to your subscribers. They can also help you build stronger relationships with your audience by delivering personalized, relevant content at the right time. Additionally, email automations can help you boost sales by encouraging subscribers to take specific actions, such as making a purchase or signing up for a webinar.

The types of email automations you use will depend on your business and your goals, but some common types include welcome series, abandoned cart reminders, post-purchase follow-ups, and re-engagement campaigns. It’s important to choose automations that align with your business objectives and provide value to your subscribers.

Yes, as a digital agency that provides email marketing solutions, we can help you design and implement effective email automations that meet your business goals and engage your audience. We can help you choose the right triggers, create engaging content, and track your metrics for ongoing optimization.

To get started with email automations, you’ll need to choose an email marketing platform that offers automation features, create your workflows, and design your emails. If you’re new to email marketing, it’s recommended to work with a digital agency that can help you with every step of the process, from strategy development to implementation and ongoing optimization.

Photography

We offer a range of photography services, including portrait photography, product photography, event photography, and more. We can also customise our services to meet your specific needs.

We price our photography services based on several factors, including the type of photography you need, the length of the shoot, and the location of the shoot. We will provide you with a detailed quote before any work begins so you know exactly what to expect.

Yes, we can provide both on-location and in-studio photography services depending on your needs. We will work with you to determine the best option for your specific project.

The amount of time it takes to receive your final photos will depend on the size and complexity of the project. We will provide you with an estimated timeline when we provide our quote.

We typically deliver the final photos in high-resolution digital format (JPEG, PNG, or TIFF). Other formats are also available on request.

Yes, we offer retouching and editing services to ensure your final photos look their best. We can remove blemishes, adjust colors, and make other enhancements as needed.

We understand that unexpected things can happen, and we will work with you to reschedule your photography session if needed. However, please note that we may charge a fee for last-minute cancellations or rescheduling.

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